2025 AESTHETICS CONSUMER SURVEY REPORT
How Practices Track Progress and Define Success.
Download our most recently published consumer report, where we surveyed 275 people who had been to a medspa or aesthetician in the last two years, to learn:
- How has the aesthetics industry been reshaped by the digital revolution.
- How do aesthetics clients now utilize the Internet and digital marketing platforms to find and select a medspa.
- What is the state of digital marketing in the aesthetics world
- What digital strategies medspas should focus on to draw in more clients
What You'll Find in Our Report
Consumer Market Research Tactics
Learn how people are looking for medspas and what factors they look at both online and from referrals.
Importance of Each Aspect of Your Digital Presence
Respondents indicated how important each aspect a client's digital presence is to their choice: website, local SEO, reviews, and social media.
Why People Do and Don't Leave Reviews
Find out who's more likely to leave a review of their medical spa - those with a good experience or a bad one. The answer may surprise you.